Program 2020
Session 1 #SNG20
How to make the migration of your website a strategic success
(by Amandine Dethier - Universem)
Planning to move your website to a brand new environment? As with any other move, the migration of a site needs to be well thought out in advance to make sure the project becomes a real growth accelerator for your business. In the first session, Amandine explains the key elements of a site redesign project to make your migration a real SEO success.
Amandine Dethier joined Universem in 2016 as SEO & Content Marketing Consultant. She works on projects for accounts in different sectors, such as MediaMarkt, Lhoist, Renmans and Etilux. Amandine does not rest until she found the most suitable SEO or content strategy to meet the needs of the customer.
Session 2 #SNG20
The state of SEO in Belgium today
(by Fernando Angulo - SEMrush)
In our second SEO session Fernando will present the results of SEMrush’ research based on the top 100 largest Belgian websites, the sources of their traffic, the audiences, the most common SERP features, SEO technical problems and much more. If you want to see where the digital industry in Belgium is heading, just join this session.
Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of company’s marketing efforts and has built its all-star marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.
Session 3 #SNG20
Customer case Mega - SEO, SEA and the electricity between them
(by Gaëtan Malfeyt - Mega, Hubert de Cartier - Universem & Corentin Donneaux - Universem)
SEO & SEA are two very different disciplines that each have a huge potential for your digital marketing strategies. Sometimes put in competition, they offer real possibilities of synergy, often too little exploited.
In this session you will discover how a perfect mix between SEO and SEA contributed to the successful rebranding campaign for the energy supplier Mega.
Gaëtan Malfeyt joined the fast-growing Belgian energy supplier Mega, after graduating in International Marketing Management at the University of Leeds. He is currently one of the main drivers behind all digital marketing activities.
Hubert de Cartier is Partner & Project Director at Universem. He co-founded the agency in 2010 and is now responsible for a team of 6 team leaders supporting over 60 active customers. He develops the strategic initiatives to improve the expertise and services of Universem year after year. With his helicopter view on digital marketing, Hubert supports customers like Etex, Delvaux, Camber, Yves Rocher, MediaMarkt or Beobank.
Corentin Donneaux is SEO & Content Marketing Consultant at Universem. Besides taking care of the SEO projects for Mega, he also contributes to qualitative (technical) SEO results for customers like Etex, Delvaux and Tom&Co.
Session 4 #SNG20
e-Commerce SEO Reloaded!
(by Bastian Grimm - Peak Ace)
Are you managing SEO for an online shop or a retail offering? You are selling goods online or run your very own web shop? Bastian is sharing his top tips and best practices from 100+ SEO audits with the sole focus on making your e-commerce platform perform better in organic search. In our 3rd SEO session Bastian will talk about unique, e-commerce related SEO challenges such as how to handle product detail pages, deal with out-of-stock situations, multi-category trees, large scale indexing scenarios, faceted navigation, sorting/filtering issues and much, much more.
Bastian Grimm is the CEO & Director Organic Search at Peak Ace AG (Berlin) and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. Always eager to expand his knowledge, with more than 20 years experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives.
How to make the migration of your website a strategic success
(by Amandine Dethier - Universem)
Planning to move your website to a brand new environment? As with any other move, the migration of a site needs to be well thought out in advance to make sure the project becomes a real growth accelerator for your business. In the first session, Amandine explains the key elements of a site redesign project to make your migration a real SEO success.
Amandine Dethier joined Universem in 2016 as SEO & Content Marketing Consultant. She works on projects for accounts in different sectors, such as MediaMarkt, Lhoist, Renmans and Etilux. Amandine does not rest until she found the most suitable SEO or content strategy to meet the needs of the customer.
Session 2 #SNG20
The state of SEO in Belgium today
(by Fernando Angulo - SEMrush)
In our second SEO session Fernando will present the results of SEMrush’ research based on the top 100 largest Belgian websites, the sources of their traffic, the audiences, the most common SERP features, SEO technical problems and much more. If you want to see where the digital industry in Belgium is heading, just join this session.
Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of company’s marketing efforts and has built its all-star marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.
Session 3 #SNG20
Customer case Mega - SEO, SEA and the electricity between them
(by Gaëtan Malfeyt - Mega, Hubert de Cartier - Universem & Corentin Donneaux - Universem)
SEO & SEA are two very different disciplines that each have a huge potential for your digital marketing strategies. Sometimes put in competition, they offer real possibilities of synergy, often too little exploited.
In this session you will discover how a perfect mix between SEO and SEA contributed to the successful rebranding campaign for the energy supplier Mega.
Gaëtan Malfeyt joined the fast-growing Belgian energy supplier Mega, after graduating in International Marketing Management at the University of Leeds. He is currently one of the main drivers behind all digital marketing activities.
Hubert de Cartier is Partner & Project Director at Universem. He co-founded the agency in 2010 and is now responsible for a team of 6 team leaders supporting over 60 active customers. He develops the strategic initiatives to improve the expertise and services of Universem year after year. With his helicopter view on digital marketing, Hubert supports customers like Etex, Delvaux, Camber, Yves Rocher, MediaMarkt or Beobank.
Corentin Donneaux is SEO & Content Marketing Consultant at Universem. Besides taking care of the SEO projects for Mega, he also contributes to qualitative (technical) SEO results for customers like Etex, Delvaux and Tom&Co.
Session 4 #SNG20
e-Commerce SEO Reloaded!
(by Bastian Grimm - Peak Ace)
Are you managing SEO for an online shop or a retail offering? You are selling goods online or run your very own web shop? Bastian is sharing his top tips and best practices from 100+ SEO audits with the sole focus on making your e-commerce platform perform better in organic search. In our 3rd SEO session Bastian will talk about unique, e-commerce related SEO challenges such as how to handle product detail pages, deal with out-of-stock situations, multi-category trees, large scale indexing scenarios, faceted navigation, sorting/filtering issues and much, much more.
Bastian Grimm is the CEO & Director Organic Search at Peak Ace AG (Berlin) and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. Always eager to expand his knowledge, with more than 20 years experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives.
